Visual storytelling through social media platforms, particularly imagery and short-form videos that document journeys, destinations, and cultural experiences, has proliferated in recent years. These digital chronicles, often curated by individuals with a passion for exploration and photography, offer a window into diverse regions of the world and are primarily found on image-sharing networks. For example, a user may showcase a series of photographs from a hiking trip in the Swiss Alps, providing not only aesthetic appeal but also practical information about the trail.
The proliferation of travel-related visual content holds significance for several reasons. It provides a source of inspiration for prospective travelers, allows individuals to experience vicariously places they may never have the opportunity to visit, and facilitates the promotion of tourism to various locations. Historically, travel information was disseminated through print media or word of mouth. However, the advent of social media has democratized the creation and consumption of travel-related content, making it more accessible and immediate.