The act of creating and distributing video content on YouTube, with the intention of generating revenue, building an audience, and establishing a personal brand, can be considered a form of employment. Individuals engaging in this activity often dedicate significant time and resources to content creation, promotion, and audience management. Examples include producing tutorials, vlogs, reviews, or entertainment segments with the aim of attracting viewers and, consequently, advertisers or sponsors.
The rise of online video platforms has created opportunities for individuals to monetize their skills and passions. Engagements of this kind can offer flexibility, autonomy, and the potential for substantial financial rewards. The role has evolved from a hobby to a viable career path, marked by increasing professionalization and the development of supporting industries, such as talent management agencies specializing in online content creators.