The phrase refers to the process of transferring video content from the YouTube platform for use on Instagram. This typically involves downloading a YouTube video and then re-uploading it to Instagram. As an example, a content creator might download a tutorial from YouTube and then share a shorter, edited version of it on their Instagram story.
The ability to repurpose content in this way offers several advantages. It allows for cross-promotion across different social media channels, potentially increasing audience reach and engagement. It also enables efficient content creation by leveraging existing materials. Historically, individuals manually downloaded videos and used video editing software to optimize content for Instagram’s specific formatting requirements and time constraints.