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This refers to Instagram Reels, a feature within the Instagram application that allows users to create and share short-form video content. These videos, typically ranging from 15 to 90 seconds in length, can be edited with various creative tools, including audio, effects, and text overlays. As an example, a user might create a short video showcasing a new product, demonstrating a cooking recipe, or participating in a trending dance challenge.

The significance of this functionality lies in its ability to foster user engagement and expand reach on the platform. Short, visually appealing video content has proven effective in capturing attention and driving interaction. The feature’s introduction provided a direct competitor to other short-form video platforms, allowing Instagram to retain users and attract a new demographic interested in concise, dynamic content creation. Historically, its emergence reflects a broader trend toward shorter attention spans and the increasing popularity of mobile video consumption.

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