The phenomenon involves the use of artificial intelligence to superimpose a likeness of the celebrity Zhang Yuan Ying onto other individuals’ faces within video content shared on platforms such as TikTok and YouTube. This process, known as face swapping, allows for the creation of derivative works where the appearance of individuals in existing videos is altered to resemble the aforementioned celebrity.
The proliferation of these altered videos highlights the increasing accessibility of AI-powered content modification tools and the growing trend of celebrity mimicry in digital spaces. This trend raises complex issues relating to digital identity, content ownership, and the potential for misuse, particularly in contexts where the intent is to deceive or misrepresent. Furthermore, it prompts discussions surrounding the ethical considerations and legal ramifications of manipulating digital media using AI technologies.
