The phrase highlights the perceived difficulty in generating income from the YouTube platform. It suggests that the process of monetizing content on the video-sharing website is not straightforward and may present significant challenges for creators. For instance, a newcomer might find it difficult to meet the eligibility criteria for the YouTube Partner Program or struggle to attract sufficient viewership to generate substantial revenue.
Understanding the perceived barriers to monetization is crucial for aspiring content creators. Recognizing these obstacles allows individuals to develop informed strategies, manage expectations, and allocate resources effectively. Historically, the ease of generating revenue on YouTube has fluctuated due to evolving platform policies, algorithmic changes impacting content discoverability, and increased competition among creators. This has led to a more challenging landscape for those seeking to derive income from their video content.
