The phrase refers to the pursuit of acquiring a substantial number of Instagram followers, specifically ten thousand, without incurring any financial cost. It represents the desire to increase one’s visibility and influence on the platform through organic or unconventional methods that do not involve direct monetary investment in follower acquisition.
Gaining a significant follower base can elevate an Instagram profile’s perceived authority and credibility, potentially attracting more engagement and opportunities for collaboration or monetization. The historical context involves the evolution of social media marketing, where the initial focus was often on amassing large follower counts as a primary metric of success. As the platform matured, this approach has become increasingly nuanced, with emphasis shifting towards genuine engagement and targeted audience building.