The phrase refers to modified application packages (APKs) that claim to provide an increased number of endorsements for content shared on the Instagram platform. These packages, often distributed outside of official app stores, assert to offer a method for users to artificially inflate the popularity of their posts through automated or incentivized means. The year 2019 is included as a temporal marker, indicating a period when these modified applications were actively circulated and sought after.
The perceived importance of these applications stems from the desire to enhance visibility and perceived credibility on social media. A higher number of endorsements is often associated with increased reach and influence within the platform’s algorithm. However, the use of such applications carries inherent risks. These include potential security vulnerabilities, violations of Instagram’s terms of service, and the possibility of account suspension or permanent ban. Historically, the pursuit of methods to artificially boost social media engagement has been a recurring phenomenon, driven by the platform’s emphasis on metrics such as endorsements as indicators of popularity and relevance.