The phrase refers to the act of acquiring, typically through online sources, digital typeface files inspired by or directly associated with the design aesthetic of the late Virgil Abloh. An example would be seeking out and installing a specific font that mimics the industrial, often sans-serif, styles utilized in his collaborative work with brands like Off-White and Louis Vuitton.
The appeal of procuring such resources lies in the desire to emulate a distinctive visual identity known for its use of bold typography and unconventional layouts. Access to these fonts offers designers and enthusiasts the opportunity to incorporate elements of Abloh’s signature aesthetic into their own projects, lending a sense of contemporary luxury and streetwear credibility. Furthermore, it reflects the widespread influence Abloh had on design trends across various industries.
