The acquisition of pre-established social media profiles for reduced costs is a practice employed by some individuals and organizations. This practice involves transactions where established user profiles on the Instagram platform are purchased at prices significantly lower than perceived market value or the cost of organic growth.
Engaging in such activities may seem appealing due to the potential for immediate access to an existing audience and the perceived reduction in time and resources required to build a following from scratch. Historically, the appeal has stemmed from the desire to quickly establish a presence in competitive markets or to circumvent restrictions imposed on new accounts. However, the legitimacy and long-term viability of this approach are often questionable.