The personalized recommendation system employed by the video-sharing platform learns from viewing history, search queries, and channel subscriptions. This system then suggests content tailored to individual user preferences. Over time, this system may begin to suggest videos that are no longer relevant or align with current interests. Actions can be taken to influence this system’s output and re-shape the types of videos promoted. For instance, consistently watching videos on a particular topic will likely lead to more recommendations related to that subject.
Altering the trajectory of suggested videos offers several advantages. It allows for exploration of new areas of interest, correction of skewed preferences caused by occasional viewing choices, and removal of unwanted content categories. Historically, users had limited direct control over the recommendation system. However, contemporary features offer increasing granularity in managing suggested content, thereby improving user experience and satisfaction.