The phrase references the unauthorized acquisition and distribution of episodes from the second season of the animated series Arcane before its official release. It suggests individuals are seeking to obtain the content through unofficial channels, rather than waiting for the established distribution methods.
The premature availability of media content through such avenues carries significant consequences for content creators and distributors. It can lead to reduced viewership through legitimate platforms, negatively impacting revenue streams and potentially influencing future production budgets. Historically, these unauthorized distributions have been a persistent challenge in the entertainment industry, requiring ongoing efforts to protect intellectual property rights.