Categorization labels used on a popular social media platform allow visual artists to increase the discoverability of their work. Using these labels is a common practice for painters, sculptors, digital artists, and other creatives seeking a wider audience for their creations. For example, a digital painter might add specific descriptors to an image upload, allowing individuals interested in digital art to find the work more easily.
The use of these descriptors provides substantial benefits, increasing artwork visibility to potential patrons, collaborators, and employers. Historically, artists relied on gallery representation or word-of-mouth for exposure; these tools provide a more direct and democratized approach to reaching a target demographic. The accessibility of this method allows artists at all stages of their careers to participate in a global art community.
