Software designed to automatically engage with Instagram content through simulated user activity, specifically “likes,” constitutes a form of automated social media interaction. This involves applications or services that interact with Instagram posts based on pre-defined parameters, such as hashtags or user accounts.
The use of such applications aims to increase the perceived popularity of an Instagram profile and potentially drive organic engagement. Historically, these tools emerged as a means to rapidly expand visibility in a competitive social media landscape and circumvent the time investment required for manual interaction. While offering the potential for increased profile exposure, the practice can be seen as inauthentic and may violate Instagram’s terms of service.