The phrase identifies the act of acquiring a specific typeface, Basis Grotesque Pro, in a digital file format. It denotes the process by which a user obtains the font software for installation and use on a computer or other device. This usually involves retrieving the font files from a website, online marketplace, or font foundry.
Accessing this particular font offers designers and content creators a versatile tool for various typographic applications. It provides visual consistency across platforms, ensuring brand recognition and readability. Historically, acquiring typefaces required physical metal type; the digital download model represents a significant shift in font distribution and accessibility.
