The phrase describes the pursuit of obtaining aesthetically pleasing digital books in EPUB format without monetary cost. It suggests a desire to acquire reading material that is both visually appealing and accessible without payment, specifically formatted for electronic reading devices.
The availability of such content democratizes access to literature and design. Historically, obtaining well-designed books often required purchase. However, the digital age has facilitated the distribution of free content, providing opportunities for individuals to expand their reading repertoire with visually engaging material regardless of their financial constraints.