The distinction lies primarily in duration, permanence, and editing capabilities. One is ephemeral content designed for brief updates, vanishing after 24 hours unless added to a highlight. The other is a more permanent video format ideal for creating engaging, shareable content. Features like interactive polls and question stickers are commonly associated with one, while extensive editing tools, audio libraries, and remixing options are characteristic of the other.
Understanding these variations is crucial for effective social media marketing. Utilizing each format strategically can broaden audience reach and enhance engagement. One allows for casual, behind-the-scenes glimpses, fostering a sense of immediacy. The other provides a platform for more polished, creative expressions, driving discoverability and potential virality.