The phrase refers to the instance when the popular singer, Justin Bieber, removed his account from the social media platform Instagram. This action, performed in August 2016, sparked considerable discussion and speculation amongst fans and media outlets. The removal followed comments made by Bieber regarding negativity experienced on the platform, particularly related to his then-girlfriend.
The event’s significance lies in highlighting the influence celebrities wield on social media and the potential impact their actions have on user engagement and platform perception. This instance demonstrated the possible pressures and challenges associated with maintaining a prominent online presence and the choices individuals may make to manage their digital footprint. Its historical context is rooted in the growing awareness of online harassment and the need for individuals, especially those in the public eye, to prioritize mental well-being.