A customized border or overlay designed to visually enhance photographs, optimized for sharing on the Instagram platform, is a physical or digital addition used at events. These additions provide a branded or themed surround to pictures taken by attendees, thus encouraging social media engagement.
The use of such visual elements can significantly increase brand visibility and event awareness. By providing a visually appealing and shareable photo opportunity, events gain organic reach on social media. Furthermore, the practice blends seamlessly with the user-generated content marketing trend, leveraging attendees as active participants in promotional activities.