The phrase refers to the process of altering the displayed image representing an Instagram account. This involves navigating to the profile settings within the application, selecting the current profile picture, and then choosing a new image from the device’s gallery or taking a new photo directly.
Updating the profile image is essential for maintaining a consistent brand identity for businesses or a current personal representation for individual users. It allows for reflecting changes in style, promoting new initiatives, or simply keeping the profile fresh and engaging. Historically, the ease with which this change can be made has contributed to the dynamic nature of the platform and its visual appeal.