Incorporating the name of a photo and video sharing social networking service, owned by Meta, onto physical promotional materials, such as calling cards, facilitates connection with potential clients or customers. This practice typically involves including the platform’s handle, allowing individuals to easily locate and follow a business or professional profile. For example, a card might feature “@companyname” alongside contact details, inviting recipients to explore the entity’s online presence.
This action provides immediate access to a dynamic portfolio, updates, and customer engagement opportunities. The strategy benefits from the visual nature of the platform, presenting a richer, more immediate impression than static information. Historically, business cards served primarily as vehicles for essential contact information; the inclusion of social media identifiers reflects a shift toward leveraging digital channels for brand building and network expansion.
