Whether the names of video-sharing platform entities require a specific typographical treatment, such as sloping letters, depends largely on the context of their use. Generally, these names are treated like titles of short works or brands. For example, one might refer to “a popular baking entity” in casual writing without applying italics. However, in formal publications or when emphasizing a specific channel, quotation marks are often used instead.
Consistency in style is vital for professional writing. Style guides offer direction on how to handle such naming conventions. Applying a consistent approach throughout a document enhances its readability and credibility. The historical context is relatively recent, as the platform itself is a product of the 21st century, leading to evolving standards in its citation and mention.
