The conjunction of promotional codes offered by SeatGeek and endorsements from personalities on a popular video-sharing platform represents a specific marketing strategy. This collaborative effort typically involves content creators sharing discount opportunities with their audience to incentivize ticket purchases through the SeatGeek platform. For example, a video reviewer might mention a unique alphanumeric string in their video description or verbally announce it, allowing viewers to enter it during checkout on SeatGeek to receive a reduced price.
This marketing tactic leverages the established trust and rapport between online personalities and their viewers, potentially driving significant user acquisition and sales for the ticket marketplace. The historical context involves the broader trend of influencer marketing, where brands partner with individuals who possess a dedicated following to promote products or services. The benefits are twofold: the platform gains increased visibility and sales, while the content creator benefits from the partnership, either financially or through other forms of compensation.
