The action of procuring tailored feedback for content published on the Instagram platform is a practice employed by some users. This involves paying for comments that are specifically crafted, rather than organic reactions from genuine followers. An example would be paying for ten comments that praise the composition and lighting of a photograph, instead of relying on spontaneous positive feedback.
This strategy is sometimes seen as a method to quickly enhance perceived engagement and social proof. The purported benefit lies in creating the illusion of popularity, which can then, hypothetically, attract more authentic interest from other users. Historically, such tactics have been used across various social media platforms in an attempt to manipulate algorithms and influence user perception.