Establishing a link between a music distribution platform and a video-sharing platform enables automated content identification and monetization. For example, after a track is distributed through a service and released, the system can identify instances of that music used in user-generated content on the video platform.
This connection is vital for rights management and revenue generation for musicians and rights holders. Historically, tracking music usage on video platforms was a manual and often incomplete process. Automation ensures broader coverage and more accurate royalty collection.