The replication of the visual element indicating verification on Instagram, often referred to as the “blue tick,” represents an attempt to mimic the platform’s official confirmation of an account’s authenticity. This can manifest in various forms, ranging from digitally altering profile images to superficially resembling the legitimate verification badge, to the offer and sale of fake blue tick.
The allure of this imitation stems from the perceived increase in credibility, authority, and social status associated with a verified presence on Instagram. Historically, the verified badge has been a symbol of trust and distinction, conferring an advantage in visibility and influence. Thus, mimicking this symbol is seen as a shortcut to achieving similar benefits, despite being in violation of Instagram’s terms of service and potentially misleading to users.