The phrase refers to text accompanying a verified Instagram account’s presence on the platform. This text may include profile biographies, captions for posts, or responses within direct messages. As an example, a verified company might use its bio to concisely state its mission and include a link to its official website.
A well-crafted message from a verified account lends credibility and authority to the content shared. This can increase user engagement, build trust within the platform’s community, and help distinguish the authentic account from potential impersonators. Early verified accounts often used simple, direct statements; however, more recent strategy incorporates brand storytelling and personality.