The visibility of the number of times a video has been watched on Instagram is a feature controlled by the user. This setting allows individuals to choose whether the public can see the view metrics on their video content. Enabling this function makes the view count visible to other users.
Displaying video view numbers can provide social proof, indicating the popularity and engagement of the content. A high view count may attract more viewers and encourage further interaction. Historically, view counts have served as a key performance indicator for content creators, influencing advertising rates and brand collaborations.