A video is registered as having been watched when it is played for a minimum of three seconds. This metric applies regardless of whether the video is part of a user’s feed, a story, or an advertisement. Looped video content is also subject to this duration requirement.
The accumulation of these recorded instances is vital for assessing content performance and audience engagement. Analyzing this data provides insights into the popularity of different video types, assists in refining content strategy, and informs decisions regarding paid advertising campaigns. Previously, the criteria for this metric may have differed, emphasizing the need for continuous monitoring of platform updates.