The frequency and perceived intrusiveness of advertising on the YouTube platform have become a noticeable aspect of the user experience. A growing number of users express frustration with the recurring interruption of video content by advertisements, often occurring at short intervals. This can detract from the viewing experience and lead to user dissatisfaction.
Increased ad frequency stems from monetization strategies employed by YouTube and content creators. Advertisements generate revenue for both parties, incentivizing the inclusion of ads within videos. Historically, ad loads have increased as platforms seek to maximize revenue streams. The perceived benefit is increased financial support for content creation, but this can be offset by negative user perception.
