Establishing a commercial presence and selling products directly through the visual platform is the focus. This involves utilizing available features to showcase merchandise, facilitate transactions, and connect with potential customers. Functionality offered within the platform enables businesses to transform their profiles into virtual storefronts.
This approach allows businesses to leverage the platform’s vast user base and visual nature to promote brand awareness, drive sales, and foster direct engagement with their target audience. It removes friction from the purchase process by enabling customers to discover and buy products without leaving the application, and offers opportunities for enhanced marketing through visual content.