The practice of altering and reusing end-screen acknowledgements on the video-sharing platform to increase visibility presents a unique strategy. For example, a creator might take the final seconds of a popular video and integrate elements promoting their own content, subtly leveraging the established viewership of the original source.
This tactic, while potentially effective for discoverability, carries implications for copyright and creator attribution. Its prominence stems from the desire to amplify reach within the competitive landscape of online video, dating back to the platform’s early days where organic growth was more readily achievable. The benefits include increased impressions and potential subscriber gains, but must be weighed against ethical and legal considerations.
