The phrase refers to the action of acquiring and installing a specific application designed to stream live sports events, notably cricket, onto a digital device. It signifies the process by which a user obtains the necessary software to access such content. An example would be a user searching online for the application and subsequently installing it on a smartphone or tablet.
The perceived value lies in gaining convenient access to sports broadcasts. Historically, individuals relied on traditional television or physical attendance at events. The advent of digital streaming and mobile applications has created an alternative allowing users to view content anytime and anywhere with a compatible device and internet connectivity. The advantages can include real-time access to events, portability, and potentially lower cost when compared to traditional cable subscriptions.