These adhesive graphics, intended for application on vehicle surfaces, commonly feature the Instagram logo, handles, or QR codes. Their purpose is to promote an individual or business’s presence on the social media platform. For example, a photographer might use one displaying their Instagram handle to attract potential clients who see their vehicle in public.
The prevalence of these decals stems from a desire to leverage mobile advertising and direct potential customers to online profiles. This form of marketing benefits from its relative affordability and the broad reach afforded by vehicular mobility. The practice has evolved from simple text-based decals to more sophisticated designs incorporating scannable codes and branded imagery, reflecting the growing integration of online and offline marketing strategies.