The phrase identifies text used as accompanying descriptions for photographs or videos related to the activity of pursuing and killing deer that are shared on the social media platform, Instagram. These descriptive texts typically aim to provide context, evoke emotion, or engage viewers.
The selection and effective use of these accompanying descriptions are important for enhancing the visibility of shared content, fostering engagement with followers, and cultivating a specific image or brand associated with the pursuit. Historically, short textual descriptions were secondary to visual content, but their role in shaping perception and driving interaction has increased significantly with the rise of social media marketing and online community building.