Graphical elements used to customize the visual appearance of Instagram Stories Highlights are the focal point. These often take the form of images, illustrations, or simple color backgrounds. For example, a travel blogger might use a world map illustration as a visual element for a highlight dedicated to travel tips.
Visual consistency is enhanced through their use, thereby contributing to a cohesive and professional profile aesthetic. Improved user navigation and engagement are also observed as a result of their implementation. Initially, users relied on generic images or single-color screens for this purpose; however, the growing emphasis on branding has led to a demand for increasingly sophisticated and personalized design options.
