The expression refers to the practice of utilizing memorable lines spoken by the character Cruella de Vil, primarily from Disney’s “101 Dalmatians,” as captions or content within the Instagram social media platform. As an example, a user might accompany a photograph of a bold fashion choice with a quotation such as, “Darling, I live for furs!”
Employing these character-specific expressions can infuse posts with a sense of humor, dramatic flair, or even ironic commentary, depending on the selected quotation and the user’s intent. The practice draws on the enduring cultural recognition of the character, and by extension, connects the user’s content to a broader audience familiar with the associated narrative and aesthetic. This can enhance engagement and memorability of the shared content.
