The structure of Instagram’s display presents images in a grid layout. Each individual post appearing within that grid is displayed as a square. While the platform accepts images of varying aspect ratios, it will automatically crop and resize them to fit the established square format on a profile page or in the main feed presentation. Currently, the ideal size for uploaded images to ensure quality display after processing is 1080 pixels wide by 1080 pixels tall.
Consistent visual presentation is vital for maintaining a cohesive brand identity. Employing uniform image sizes promotes a professional look, enhances user experience, and simplifies the design and creation of content, while historical precedents illustrate a shift from early, more restrictive aspect ratios to accommodate contemporary photography and video formats.