The artificial inflation of negative feedback on video content through automated programs, often referred to using specific terms, seeks to manipulate viewer perception. This involves deploying software applications to register negative ratings on YouTube videos in a rapid and potentially overwhelming manner, impacting creators’ statistics and potentially affecting their visibility on the platform. An example includes a coordinated campaign using numerous bot accounts to systematically dislike a newly uploaded video from a particular channel.
Such automated actions can significantly damage a creator’s credibility and demoralize the channel owner and audience. These coordinated actions can also skew the perception of the content’s value, leading viewers to avoid potentially worthwhile material. Historically, such attempts to manipulate metrics have posed ongoing challenges for social media platforms striving to maintain authentic engagement and user experience and influence creator’s reputation.
