Image enhancement algorithms employed by the Instagram platform often modify uploaded photographs. One common alteration is an increase in color intensity. This alteration stems from the application of automatic adjustments designed to create visually appealing imagery for a broad audience. For example, a photo of a landscape with muted colors may appear more vibrant after being processed by the platform.
This practice serves to maximize user engagement. Photos perceived as visually striking are more likely to attract attention and garner likes, shares, and comments. Historically, social media platforms have prioritized content that resonates quickly with users, leading to the integration of automated enhancements to achieve this goal. The resultant effect is a homogenization of visual styles across the platform.