The phrase refers to the utilization of Instagram’s live video feature by the musical artist Doja Cat. This functionality allows her to broadcast real-time video content to her followers. An example includes her broadcasting a casual conversation with fans or performing snippets of her music directly from her Instagram account.
This method of communication provides a direct and unedited channel for the artist to connect with her audience. This can foster a sense of community and offer fans exclusive, immediate access to the artist’s thoughts, performances, or announcements. Historically, artists relied on traditional media outlets. This platform offers self-controlled content creation and dissemination.
