Concise text accompanying images or videos posted on the Instagram platform as the calendar year concludes serves to encapsulate sentiments, experiences, or anticipations associated with the transition between years. These often summarize the past year or express hopes for the coming one. An example includes a brief reflection on personal growth accompanied by a photo from December.
The utility of such text lies in its ability to foster connection with an audience, providing an opportunity to share a personal narrative or brand message that resonates with followers. This practice, while contemporary in its association with social media, mirrors historical traditions of seasonal reflection and resolutions, adapted to a digital context.