The phrase references the action of acquiring, without cost, a specific episode or scenario related to a horror video game. This particular installment is set in a location called Woodbury, and the experience is designed to evoke feelings of dread and suspense within the player. Downloading it freely suggests accessing the game or related content without payment.
The availability of such content, particularly if officially sanctioned, can significantly broaden the audience for the game, potentially driving interest in paid expansions or future installments. Examining the accessibility of this scenario provides insight into the game’s marketing strategies and distribution methods. Historically, the offering of free content has been a common tactic to draw in new players and retain existing ones.