The practice of programmatically initiating follows on Instagram is a method employed to rapidly increase the number of accounts a user follows. This approach relies on automated software to target and engage with profiles based on predefined criteria, often without direct user intervention. For example, a profile selling fitness products might use such a system to automatically follow accounts that engage with similar fitness-related content.
This tactic has seen fluctuating levels of popularity over time, driven by the perceived benefits of accelerated account growth and expanded reach. However, its effectiveness is often debated, as Instagram’s algorithms are designed to detect and penalize inauthentic behavior. Furthermore, the accounts being followed may perceive this automated activity as spam, negatively impacting brand reputation. Historically, the pursuit of rapid growth has led many users to explore such methods, often with varying degrees of success and potential consequences.