The term identifies a specific activity: the acquisition of a particular typeface, Gotham Black, in digital format. This bold sans-serif design, part of the larger Gotham font family, is often sought after for its strong visual impact and readability. Individuals or organizations may perform this action to incorporate the font into design projects, documents, or websites.
Securing this design asset allows for consistent branding and enhanced communication effectiveness. Historically, access to typefaces required physical mediums. Now, digital distribution simplifies integration into workflows. This direct access to a specific style contributes to the widespread use of the typeface in various media.