Requiring users to authenticate their identity before accessing content on the video-sharing platform necessitates account login. This practice ensures content viewing occurs under an identified user profile. For example, a user attempting to watch an age-restricted video may encounter a prompt to sign in before playback commences.
This requirement serves multiple purposes, including enforcing age restrictions, personalizing user experience through data tracking, and improving data collection and reporting. Historically, the platform permitted extensive anonymous browsing. However, the need to combat malicious activity, adhere to regulatory requirements related to children’s online privacy, and enhance targeted advertising has driven the shift towards mandatory sign-in for various functionalities.
