The subject matter is a digital tool available on a social media platform that provides users with an automatically generated summary of their activity over the preceding twelve months. For example, a user might activate the effect and see a compilation of their most-liked posts, frequently visited locations, or most used hashtags overlaid onto their camera feed. This allows for immediate sharing with their followers.
This type of effect serves multiple purposes. It allows individuals to reflect on their personal experiences and create engaging content that resonates with their audience. From a platform perspective, it encourages user engagement, increases content creation, and promotes platform features. The prevalence of these personalized summaries highlights a shift towards automated content generation and personalized user experiences within social media environments.
