The practice of procuring views on the Instagram platform involves users paying for an increased count of how many times their videos or stories have been watched. This action is undertaken to artificially inflate the perception of popularity or influence associated with the content creator or business profile.
Such a strategy can appear attractive as a means to quickly boost visibility and potentially attract organic engagement. Early adoption of this technique coincided with the platform’s rise to prominence as a marketing and branding tool. The intended benefit lies in creating a bandwagon effect, where higher view counts entice genuine users to also view and interact with the content.
