The online presence of Major League Baseball (MLB) teams on Instagram often incorporates visual content. The quality of that content can vary significantly. Instances where the visual communication is perceived as low-quality, ineffective, or aesthetically displeasing can be described as examples of substandard visual communication. For instance, a post might feature cluttered layouts, jarring color combinations, pixelated images, or typography that is difficult to read. These elements can detract from the message the team intends to convey.
Effective visual communication is vital for engaging fans, promoting the team’s brand, and enhancing the overall perception of the organization. Historically, marketing strategies relied heavily on traditional media. As social media platforms like Instagram rose in prominence, the ability to deliver polished, visually appealing content became increasingly important. When content is poorly executed, it can negatively affect brand perception, decrease audience engagement, and even damage the team’s reputation.
