The concept centers on a service agreement associated with the purchase of social media followers. This agreement ensures that the number of followers acquired remains stable over an extended period, typically the duration of the account’s existence. Should the follower count decrease below the initially purchased amount, the provider pledges to replenish the lost followers. An example would be purchasing 1,000 followers with the assurance that if the number drops below 1,000, the provider will add more to restore it to the original level.
Maintaining a consistent follower count provides several perceived advantages for social media users. It can enhance the perception of credibility and influence, potentially attracting organic followers and engagement. Historically, the desire for increased social media presence has driven the demand for such services. The promise of sustained numbers addresses the inherent volatility of follower counts, which can fluctuate due to various factors, including account inactivity or platform purges of bot accounts.